DM01

Digital Marketing Strategy

Craft integrated marketing strategies aligned with business objectives.
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  • 4 modules

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  • 4 Topics

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    • 4 Quiz

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    What you are going to learn

    Analyze digital banking trends and consumer behaviors influencing marketing.

    Establish a strong foundation in digital marketing strategy within the banking sector. Examines the digital banking landscape, customer behavior trends, and planning frameworks to craft integrated marketing strategies aligned with business objectives.

    You will learn:

    • Digital Banking Landscape
    • Strategic Frameworks for Marketing Planning 
    • Setting Objectives, KPIs, and Compliance Guardrails
    • Customer Personas & Journey Mapping